As cold weather continues to blanket much of Quebec, Hydro-Quebec has set a new energy consumption record.

At around 7 a.m. this morning, consumption reached a peak of more than 38,000 megawatts across the province, surpassing the old record of 37,717 set during a cold snap on the morning of Jan. 24, 2011.

And the utility suggests that figure could go higher as the cold snap continues, as it's expected to right through the weekend.

Hydro is asking everyone to try to reduce electricity consumption during peak periods: in the morning between 6 a.m. to 9 a.m., and again in the evening between 4 p.m. and 8 p.m.

It means lowering the thermostat, limiting the use of washers, dryers and dishwashers and limiting the use of hot water when you can.