The Quebec Breast Cancer Foundation is launching a new campaign to make women aware of the signs associated to breast cancer.

According to a recent study by Adhoc, more than 30% of women are mistaken when it comes to the first signs.

Foundation president Nathalie Le Prohon says the campaign aims to settle any confusion women have when it comes to what signs to look for when checking yourself for breast cancer.

"Women should know their bodies, know their breasts, be aware of what is normal for them, and as soon as they notice a change to note it down and consult a doctor," says Le Prohon, who herself detected a lump in her breast at the age of 42. 

Dr. Sarkis Meterissian, director of the Cedars Breast Clinic says many women think that pain is a sign of the cancer, when in fact it is not.

"The breast pain is nothing because it is very common. 99.9% of the time it does not mean they have cancer," he says. 

The things to look for he says are skin dimpling, nipple retraction, or a colour change.

"If you can catch those, you can catch the cancer early," he says. 

To know what exactly to look for consult www.breastsobservation.org