Getting people to love the Big O has always been a tough sell, but Olympic Park CEO David Heurtel thinks refitting its famous leaning tower will change that.

Speaking at a Chamber of Commerce meeting this morning, Heurtel explained how a multi-million investment ahead of the 40th anniversary of the Montreal Games and the city's 375th birthday will turn the park into a major draw for tourists and locals alike.

That begins with fitting the tower with a modern lighting system similar to that of other major international landmarks.

"Twenty-six years after it's been built, we need to modernize and revitalize it," he said. "The first step is, like all major landmarks--the Eiffel Tower, the Empire State Building, even the clock tower in the Old Port--to re-light them in a modern way."

Heurtel claims that the new system will be in place by the summer.