BlackBerry sheds another 4500 jobs
Another nail in BlackBerry's coffin.
The once-dominant Canadian smartphone maker shed another 4500 jobs today — more than a third of its global workforce — and it's expected it'll announce a second-quarter loss of close to a billion dollars next week.
CJAD's Tech expert Carmi Levy says the Z10 phone, which was expected to hold its own against Apple, Google and Samsung in the marketplace — didn't.
"This is the clearest indication we have yet that the BlackBerry 10 operating system and the devices based on them are not pulling the company out of its dive," Levy says. "I think it's fairly clear that the company essentially has no chance whatsoever of ever competing on the same level with Apple, Google and Samsung. Those days are gone."
He adds, the Z10 and its keyboard cousin, the Q10, came more than a year too late.
"It was a case of great technology, wrong timing. If it had been introduced a year or a year and a half earlier, it would have had a much better chance of gaining traction, but unfortunately by the time it appeared earlier this year, Apple and Google had pretty much cleaned up with their offerings, and consumers had already gone elsewhere."