Bell to track customers' web, TV habits
Bell will start collecting customer data on Nov. 16.
The company says the data will be used for improving network performance, creating marketing reports and selling targeted ads on mobile devices.
Websites visited, search terms used, TV shows watched and calling patterns will be collected and collated with what products and services customers pay for, where they live, their gender and age range.
Bell says the data it collects will not be linked with a customer's identity.
Customers can opt out of having their data used for mobile ads or marketing reports, but their usage and habits will still be tracked.