Bell tracking program: clients have to opt out
Bell says if you want to opt out of its new advertising tracking program, you'll have to do it yourself on-line.
The communications company confirmed it's going ahead November 16 with the program that'll track its clients on the Web and look at the sites they visit, the apps they download and the things they search for online. They'd use that information to direct specific advertising to them.
If you don't want to be a part of this advertising blitz, you have to tell Bell by going to its website to choose the opt out option.
It insists it'll protect the clients' data, saying they'd never identify individual users or release customer-specific data to advertisers or any other third party.