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Is the new Volkswagen commerical racist?

Posted By: Ric Peterson · 1/30/2013 7:53:00 AM

Volkswagen previewed a new ad for the Super Bowl this week, and some people are complaining because they think it's racist.  The ad is about a white guy who drives a Volkswagen, and talks in a Jamaican accent because his car makes him happy.  Volkswagen consulted 100 Jamaicans to get the accent right, and none objected when they saw the ad.  An ad expert on the NBC "Today" show yesterday said it was racist because it says all Jamaicans are happy.  Host Matt Lauer feels the ad is just trying to make people associate Volkswagen cars with the kind of happiness you have when you go on vacation in the Caribbean.  I agree.  Not sure how many cars it will sell but I smiled when I watched it, it made me feel happy.

What do you think?

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  1. Barry posted on 01/30/2013 08:31 AM
    OMG.
    Some people really need to get a life and a dictionary. There is nothing racist about this ad. What is negative or discriminatory about being happy? Also if he had grown up in Jamaica and the accent was natural would there still be a problem? A little humour sells and it's a lot more enjoyable when you can smile at the end of a commercial compared to some that leave you asking..."What the...".
  2. Gina posted on 01/30/2013 09:04 AM
    Finally a balanced viewpoint! Have you heard any Jamaican saying the ad is racist?We love it! They need to drink a Red Stripe and chill!
  3. CC posted on 01/30/2013 11:01 AM
    I love this commercial. I don't see anything racist about it and I myself am Black!!!
    It was fun to hear the gentleman talking in a Jamaican accent :))

    Have a great day!!
  4. Nita posted on 01/30/2013 10:30 PM
    I was born in the Carribean and have lived here for most of my life so I don't have an accent. But guess what? Not everyone who lives there is black. My family is not so I don't see any racism with the ad.
  5. Natalie posted on 01/31/2013 11:46 AM
    Loved it, people need a wider sense of humor. This was too cute and funny
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