The Ontario Ministry of Health's 'Quit The Denial' campaign equates social smoking to 'social farting'. The lead character is shown farting with her friends at a party, saying she only does it to relax, have some fun and occasionally pick up a guy. She continues to deny that just because she does so at parties, she's not a real "farter".  The ad ends with the tagline 'Social smoking is as ridiculous as social farting'.

It was created by BBDO Toronto, the same group behind the controversial Volkswagen Super Bowl ad accused of being racist because it played on the stereotype that all Jamaican people were happy all the time.

What do you think of the ad?  Will it be powerful in stopping people smoking?  While it is entertaining and agree with those who think humour is the best way to sell a message,  I don't think this will work.  Leave your comment below.

Social Farting

A second ad called 'Social Nibbler' shows a man uninvitedly taking bites of other peoples' food. 

Social Nibler