Lee Breslouer noticed that hetero women a) like men, b) like cupcakes and c) are on Tinder, the popular dating app.
So he decided to try an experiment...
The food and drink columnist, writing in Thrillist, described signing up as a cupcake named Connor on Tinder.
He used a cupcake with an image of his face as his avatar. And the result: Breslouer says he got far better reaction to the "cupcake Connor" than he's ever gotten before in his life.
If you're not so hot in the dating world right now, maybe give it a whirl?
Also on The Buzz Report:
An anti-racism campaign on Twitter was launched when a racist fan threw a banana at Brazil-born Barcelona player Dani Alves - but it turns out the campaign was pre-planned by a marketing firm Does that take away the meaning of it?
Two kids are jazzed to hear they're going to get a new sibling (unlike this kid)