By next Christmas Quebecers will be able to buy better quality wines from around the world at dépanneurs and grocery stores, because of a new distribution network that they’re starting.
The new network, which its creator, Saguenay dépanneur owner, Jacques Felardeau, calls a "war against the SAQ", will operate under the name “Vin and Cie” and will join 150 dépanneur owners across the province to compete directly with the liquor board.
The group abides by the law by partnering with The Julia Wine Group, which imports bulk shipments and bottles them here.
“They are following the rules which state that if they are going to sell wine outside the SAQ, then it needs to be bottled here,” Bill Zacharkiw, wine critic with The Gazette, told CJAD.
“Julia Wine goes around the world; they look at good wineries that have extra wine to sell, buy these lots and then bottle and sell them here.”
Zacharkiw says the quality of the wine will be better but the prices will rise, with bottles costing up to 50$.
The association hopes to be up and running in over 500 corner stores across Quebec by the winter of 2014.
The Julia Wine Group currently sells wine at Costco.