A study by Quebec's Consumer Protection Office shows close to a third of Quebec retail stores flout the law that requires them to clearly mark their prices on their goods.
Most of the time, the wrong price might be advertised for an item, or there might not even be a label at all.
And the rules are clear on customers catching pricing discrepancies; customers are supposed to get the item for free if the mispriced item is under $10; a $10 rebate should be given if the item is more than $10.
And businesses, large and small, have routinely been fined for breaches of the rules, including Jean Coutu, Provigo, Esso and Canadian Tire.
Jean-Jacques Préaux with the Consumer Protection Office says the agency needs to do a better job of making sure people and businesses know the rules, but recommends that businesses take the initiative and familiarize themselves with the rules so that they don't run afoul of them; and that consumers not hesitate to point out a pricing discrepancy to the merchant and, if need be, to the Office.