RDS and Canadiens unveil 12-year broadcast rights deal

It was quite the announcement for Quebec sports TV station RDS.

The popular channel and the Canadiens have announced a 12-year regional broadcast rights deal.

As well, parent company Bell, which also owns CJAD, retains naming rights to Bell Centre through 2028.

"Montreal Canadiens games have been a cornerstone of RDS programming for the past two decades and our commitment to covering the team and the league has never been stronger," said Gerry Frappier, President of RDS. "This agreement with the Canadiens is a testament to the great spirit of partnership we have built with the team over the years, and to the industry-leading coverage our world-class broadcast team delivers on a daily basis."

"We are very proud to extend our long time partnership with RDS and Bell Media for the forthcoming future. For many years the Canadiens, Bell, and RDS have enjoyed a successful working relationship and we definitely feel that it will continue to be beneficial to all parties involved and to all Montreal Canadiens fans. Le Réseau des Sports (RDS) is a broadcasting leader in sports television in the province of Québec and we are convinced that this agreement will further strengthen its position. We are also pleased to announce that the building's naming rights has also been re-conducted and the home of the Montreal Canadiens will continue to be known as the Bell Centre for years to come," said Kevin Gilmore, COO of the Montreal Canadiens.

"As a proud partner of the Bell Centre since 2002, Bell is delighted to move forward today as sponsor of Montréal's hockey shrine for at least the next 15 years," said Martine Turcotte, Bell's Vice Chair, Québec. "The Bell Centre is a highly visible symbol of our commitment both to the city that has been Bell's home since our founding 133 years ago and to the legendary Montreal Canadiens hockey club."

RDS has been broadcasting Habs' games since 1992.

It became the official broadcaster ten years later.


Graphic credit: lehockeyeur.com

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