After a terrible day for employees at Sears Canada, Premier Pauline Marois announced a provincial investment of $10 million for the Aldo group, this in addition to a $40 million loan.
The provincial leader said the investment will create at least an additional 400 jobs in the company, bringing the staff count to about 1,600.
The company plans to expand its online presence, namely on social media platforms like Instagram and Twitter, according to company-head Aldo Bensadoun.
Quebec Inclusif, a group opposed to the Charter, had requested to remove minister Bernard Drainville from the Bill 60 file, and replace him with the Justice Minister.
A reporter asked Marois if she would be removing Drainville.
"We said we will give you any answers which is on the table now," Marois responded - indicating that she only wanted to talk about the Aldo investment.
The Aldo group, well known for a diverse workforce, had hundreds watching the news conference at the time, with the company president sitting next to Marois.
A reporter asked a question about the charter - and Marois laughed.
The news conference was abruptly ended by her press attaché.
It was at that point when the crowd began cheering the reporter for asking the question.
Marois was not available to answer any questions after the news conference.