Marois announces new money for Aldo group; avoids direct question on Charter

Premier Pauline Marois announces funding for the Aldo Group
Michel Boyer/CJAD

After a terrible day for employees at Sears Canada, Premier Pauline Marois announced a provincial investment of $10 million for the Aldo group, this in addition to a $40 million loan.

The provincial leader said the investment will create at least an additional 400 jobs in the company, bringing the staff count to about 1,600.

The company plans to expand its online presence, namely on social media platforms like Instagram and Twitter, according to company-head Aldo Bensadoun.

Quebec Inclusif, a group opposed to the Charter, had requested to remove minister Bernard Drainville from the Bill 60 file, and replace him with the Justice Minister.

A reporter asked Marois if she would be removing Drainville.

"We said we will give you any answers which is on the table now," Marois responded - indicating that she only wanted to talk about the Aldo investment.

The Aldo group, well known for a diverse workforce, had hundreds watching the news conference at the time, with the company president sitting next to Marois.

A reporter asked a question about the charter - and Marois laughed.

The news conference was abruptly ended by her press attaché.

It was at that point when the crowd began cheering the reporter for asking the question.

Marois was not available to answer any questions after the news conference.

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  1. George73 posted on 01/17/2014 04:14 PM
    363 million for 400 jobs? Thats 900K per job paid for by the tax payer. Is that not a tad much for what I suspect are low paid positions?

    Honestly. If Aldo cannot survive or wont invest in this province without a bail-out, they simply dont deserve to be in business.

    Perhaps every Quebec tax-paying resident should get a gift card to the store?
    1. dan chirno posted on 01/19/2014 08:46 AM
      @George73 You miss read it. As some may have said, this is a $26,000 annual subsidy for each of the potential 400 new employees for the 5 years. Even if the average salary will be $52,000, Aldo is getting them for 1/2 price. For them it's kind of like a 50% off shoe sale. For the rest of Quebecers, it's a poor use of public money and will see zero return on it
  2. George73 posted on 01/17/2014 04:37 PM
    Marois avoids comments because she hasn't been handed the script. She will spout whatever words are thrust in her face as long as she is told they will maintain her cling on power.

    This woman has no shame. I'm sure politically active women must crringe at her shallowness and lack of personal conviction. She cannot have attained her current position without a certain degree of intelligence, so it is hard to believe her current view of the Charter. The only logical conclusion can be is that she puts personal gain above morals.
  3. Tanya posted on 01/17/2014 04:59 PM

    The government will be investing $52 million (of which 40 million is a loan) in ALDO's Cross-Channel project; a contribution towards the ALDO Group's investment of $363 million over the next five years, which will create 400 new employment opportunities at the head office in Montreal.

    The financing will see major development in the Cross-Channel strategy, including the transformation and synchronization of the company to move towards a fully digital business model. It will bring ALDO closer to our customer, offering interaction across any communication platform. To optimize the digital experience, ALDO will be adding new openings including, trade specialists, online and interactive and social media marketing, data analysts and research and consumer behaviour experts.
    1. Loki posted on 01/20/2014 08:50 AM
      @Tanya Obviously you are an employee of the government or Aldo (appears to be Aldo). You should properly and clearly disclose that in your opening sentence.
  4. Tina posted on 01/18/2014 10:51 AM
    Regarding the "dodged" question, the media has completely twisted the truth. I work at Aldo and I was there during the announcement. The reporter was completely out of line and all of us at Aldo thought so as well. We all laughed including the owner Mr B himself. Many questions were asked that addressed Sears and even this law completely unrelated to the event. The law does not even apply to people who are not city workers and therefore does not apply to Aldo and its expansion. This was an obvious ploy to twist the event and get interesting press.
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