As team Canada prepares for its biggest hockey game of the Olympic Games, Sports bars in Montreal are preparing for this year's biggest... morning.
Generally, few sports bar employees have a reason to be at work at 6 am.
But Irish embassy pub bartender Tim O'Melia says Canada's gold medal hockey game against Sweden is reason enough for his establishment to open nice and early.
"By 6:30, we'll be letting people in to grab some seats, and then we'll kill the time until 8 o'clock when we can start pouring pints."
Under current legislation, bars are allowed to start serving alcohol at 8 am
Ye Old Orchard pub West-Island supervisor Marie Geller says when the clock strikes eight, she expects Canadians to do their thing.
"We assume people will be drinking lots of beer in a nice canadian style."
O'Melia also expects people to start drinking early, and even designed a special shot for the occasion.
"We made this up in 2010, it's called the Canada Gold. It's basically just a shot of Goldschläger in a Jägerbomb and cranberry juice."
Puck drop between Canada and Sweden is at 7 am local time.