The Quebec Liberal Party says an electoral ad is not all that different from any other - you have to tell a story and hope it sticks.
With their three 15 second Internet ads and one 30 second TV ad, the Liberals are telling a story of an irresponsible PQ government by hammering at the PQ's records on healthcare, education, employment and the proposed secularism Charter.
"People are tired of a Parti Québécois that invents false problems to obscure reality," says Liberal leader Philippe Couillard in one of the ads.
The ads feature Couillard prominently standing in front of a backdrop draped in the Liberal colours of red and white.
The ads will run across the province and are exclusively in French. Only local ads will feature English content.
They begin airing tomorrow.