Police will be paying particular attention to drivers on cellphones during the last two weeks of March.
It's part of a provincial campaign involving different police departments and the Quebec Automobile Insurance Board.
It's against the law to drive and hold a cell while on a call.
The fine is $120 dollars and three demerit points.
The board says hold a cell when you're behind the wheel substantially increases the risk of being involved in an accident as it reduces concentration.
Photo credit: driving.ca