Booze industry watchdog rips dishonest, sexist marketing campaigns

The group in charge of monitoring the alcohol industry in Quebec says it has received a total of 21 complaints this year — many of them against beer makers for misrepresenting their products.

The Ethics Council of the Alcoholic Beverage Industry in Quebec's released its annual report, and it suggests many of those complaints were against Labatt, for advertising that Bud Light Premium beer was light, even though it contains more than 6 per cent alcohol.

There were also complaints against grocery stores, depanneurs and bars for offering alcohol promotions that were too cheap and aggressive.

Claude Béland, the Council's president, says the SAQ needs more power to take action on the complaints that come in.

"They need more power to put some order, in particular, at certain bars in Montreal, and in the rest of the province of Quebec."

Many of the rest of the complains were against bars for using sexist promotions to sell alcohol.

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