When Pierre-Karl Péladeau announced his candidacy in St-Jerome last month, the province and the country took notice.
But with just a few days left before the election, Péladeau's star is not shining so brightly in the Laurentian community's downtown area.
Many people CJAD spoke to either did not like him, or did not like his party.
On St-Georges street, one of the town's main thoroughfares, Melanie St-Jean's opinion was a common one: Péladeau had no connection to St-Jerome.
"Personally, I don't think he belongs. His candidacy is just an attention-grabber."
Over at the Galerie du Nord shopping mall, Alain Cyr said that while Péladeau impressed as a businessman, he flops as a politician. Cyr does not support Quebec independence either, and was taken aback by Péladeau's staunch support of the project.
"The fact that he came here and pumped his fist like that, sorry, that won't work."
Another man, who would not give his name but said he was an ex-Quebecor employee, called Péladeau something unpublishable, and said he would never vote for the man best remembered by some in St-Jerome as a strike-breaker.