Not even Archie Andrews is immortal in the world of comics.
Archie Comics says the famous comic book character will heroically sacrifice himself while saving the life of a friend in a July instalment of ``Life with Archie.''
The comic book series tells the story of grown-up renditions of Archie and his Riverdale gang.
Archie's final moments will be detailed in ``Life with Archie'' No. 36, while issue No. 37 will jump forward a year and focus on his friends Jughead, Betty, Veronica and Reggie honouring the legacy of their red-headed pal, who first appeared in comics in 1941.
Archie Comics publisher and co-CEO Jon Goldwater says they've been building up to this moment since launching ``Life with Archie'' five years ago.