Despite the weather, Bixi stations in downtown Montreal are busy this morning for the first day of what's being considered a make-or-break season for the popular but money-losing bike-sharing service.
This is the first season that Bixi will be run by the city as a not for profit organization under the name Bixi Montreal. At the time of the announcement last month, mayor Denis Coderre suggested it might be Bixi's final season if it doesn't turn a profit.
In the meantime, the city says there will be no change in the service offered to Montrealers from last month. At the moment, two-thirds of the bikes are available, with the rest rolling out before the end of the month.
The company remains under bankruptcy protection, as it has been since January.