Montreal mayor Denis Coderre says it's now or never for Bixi.
He's once again urging Montrealers to sign up and help save the troubled bike sharing service.
Coderre said the non-profit group operating the Montreal Bixi service begins its work in earnest now, with its first meeting under its belt. It's expected to hand in its recommendations this fall.
But the mayor said it before and he'll say it again.
"Show me the love," Coderre told a news conference. He would not commit himself and the city to saving Bixi, adding it's up to Montrealers now.
"If you truly believe in Bixi, you gotta make sure you show me that love, that you'll sign, and subscribe to Bixi," Coderre said.
But Coderre couldn't say how many subscribers would help save it or what other solutions are on the table.
"I want to see how Montrealers will react to the future of Bixi. So the best concrete way to do so: subscribe, you doing it, we'll look at the numbers, we'll look at the recommendations, we'll look at the finance, we'll look at the overall, it's just a menu à la carte," Coderre said.
"We have some experts who'll do all the grids and analyze how to do it and I'll pick it up from there. What I'm saying is, yes or no, I'm ready to take a decision."
Bixi subscriptions stayed about the same this year despite the well-advertised financial problems.
Last year at this time, over 35,300 people signed up for Bixi, and now that number is about the same.
TELUS, Desjardins and La Presse have also signed on again as sponsors.
While Coderre urged folks to show him the love and subscribe en masse, he added the viability of Bixi doesn't only depend on subscribers but financial and operational factors.