A new study done by Leger Marketing for the Association of Canadian Studies shows that - not surprisingly - francophones feel a stronger attachment to Quebec around St-Jean Baptiste day than anglophones or allophones.
The association thinks the Fete Nationale would be more warmly embraced if it had a less political atmosphere.
Executive vice-president Jack Jedwab thinks one of the problems the Fete has is the organizers.
The nationalist Société-St-Jean-Baptiste organization is in charge of putting on the festivities.
Jedwab says that recent editions have often contained elements that make non-francophones uncomfortable.
He thinks toning those aspects down would encourage wider support among non-francophones.
The SSJB still hasn't convinced allo- and anglophones that the Fete is a celebration for all Quebecers - an argument made by all political leaders, regardless of party, over the years.
The SSJB is "just not best-placed to do unless they get some assistance or support from people who have different points of view so that it can become non-partisan."
He suggests both getting federal funding for the holiday and including a wider diversity of groups in the organizing committee as ways to de-politicize the celebrations.