MUHC hires image-polisher

The McGill University Health Centre is spending a lot of money to polish its image after the scandal associated with contracting for its superhospital.

It has hired communications pro Jonathan Goldbloom on a two-year, $600,000 contract.

The superhospital project has been tainted by eight arrests in connection with a kickbacks scheme with both the former director Arthur Porter and his right hand man falling under suspicion.

In addition to image polishing, Goldbloom is doing some strategic planning for the MUHC and helping with the financial reorientation underway after years of deficit budgets.

The MUHC tells the Journal de Montreal that $300,000 a year is not a lot to pay for these kinds of services.

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  1. Johnnyh posted on 07/07/2014 07:19 AM
    "The MUHC tells the Journal de Montreal that $300,000 a year is not a lot to pay for these kinds of services." Are you kidding me!!!! They're paying a spin doctor $600,000 total to polish up their image, while they're cutting positions and reducing services all because there was no oversight of its previous board members and their spending habits. It seems to me the MUHC should get its management team in order by getting rid of anybody left from the old guard and bringing in a whole new team. With this move, they're proving yet again that they can throw good money after bad because they don't need to hire someone to improve their image, they just need to be more honest with their employees and the general public about what's been going on. The whole Public-Private Partnership for the running of the new super hospital will end up costing more in the long run and deliver fewer services than before. It's time to rethink these types of partnerships because any entity run by a private or semi-private corporation will always put profit ahead of health care.
  2. Joseph posted on 07/07/2014 08:09 AM
    Well, the MUCC got coned in, they look like fools now and are more foolish to pay to have their image polished. Its easy to spend tax payer's money.
  3. Bill Vassilas posted on 07/07/2014 08:48 AM
    What are his credentials, is this taxpayers money?????
    1. Tony Fregapane posted on 07/07/2014 01:06 PM
      @Bill Vassilas Jonathan Goldbloom is a real PR professional. Just google Jonathan Goldbloom and associates for a starter. Trust me I work with Jonathan in 2001 and @ $ 300,000 / year it is considered a bargain.
  4. Tony Fregapane posted on 07/07/2014 01:04 PM
    Jonathan Goldbloom is a leader in the PR Communications field. He has been working with the MUHC on contracts since the late 90's early 2000's. Great choice. He knows the outfit well. Trust me at $ 300,000 he is a steal.

    All organizations like the MUHC need media relations. He is the guy.

    Good luck Jonathan you will earn every pennt.
  5. stm posted on 07/07/2014 03:38 PM
    sick joke? First job of the t polisher will be to spin this very appointment in this time of fiscal restraint in health care.
  6. Doris posted on 07/07/2014 08:12 PM
    Wow.....he's cheap (said I in a tone of sarcasm). What the hell are they thinking?
  7. fishlint posted on 07/07/2014 09:11 PM
    This is infuriating! I work at the RVH. If the MUHC put $600,000 towards fixing its scary elevators (one has been "temporairement" out of commission for months), maintaining its leaky, bug-and-rodent infested, paint-peeling buildings, NOT cutting specially-trained sanitation teams -- that would go a much longer way towards their image than this. I'm not expecting a full makeover since we're all moving to the Glen or MGH, but I *am* wondering when somebody is going to get seriously hurt or sick because they've gone and cut costs so much in order to pay somebody like this guy.
  8. Jeff T posted on 07/08/2014 11:18 AM
    This is the guy running for Justin Trudeau and the LIEberals.
    We got Gomery and Charbonneau agains in Montreal!!
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