Granby Zoo pulls ad that offended family of boy killed in biker war

The Granby Zoo has yanked a TV ad that offended relatives of a boy who was killed in Montreal's infamous biker war in the 1990s.

The family of Daniel Desrochers contacted the zoo after seeing a television spot that used characters dressed in biker gang gear to promote their new Australian kangaroo attraction called an "explosive summer”.

11-year-old Daniel was killed when a car bomb set by bikers exploded in his neighbourhood in 1995. 

His relatives say the zoo shouldn't be using biker gangs as a tourist attraction.

“The advertisement is bad taste, it’s immoral, we shouldn’t be using criminal groups as a tourist attraction, especially for families and children,” the relative who asked not to be named to protect her family said.

The family’s complaint was one of a dozen.

The Granby Zoo pulled the ad and said a new version will be released Friday.

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  1. G posted on 07/10/2014 12:21 PM
    I didn't know all motorcyclists were bad and are part of a gang. Thanks for the heads up. Better sell my bike..... That's sarcasm by the way...
    1. ed posted on 07/24/2014 11:13 PM
      @G You may want. To loosen your helmet. It's affecting your reading comprehension _(no sarcasm intended)
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