The Granby Zoo has yanked a TV ad that offended relatives of a boy who was killed in Montreal's infamous biker war in the 1990s.
The family of Daniel Desrochers contacted the zoo after seeing a television spot that used characters dressed in biker gang gear to promote their new Australian kangaroo attraction called an "explosive summer”.
11-year-old Daniel was killed when a car bomb set by bikers exploded in his neighbourhood in 1995.
His relatives say the zoo shouldn't be using biker gangs as a tourist attraction.
“The advertisement is bad taste, it’s immoral, we shouldn’t be using criminal groups as a tourist attraction, especially for families and children,” the relative who asked not to be named to protect her family said.
The family’s complaint was one of a dozen.
The Granby Zoo pulled the ad and said a new version will be released Friday.