The health ministry has forced the McGill University Health Centre to cancel the remainder of the $600,000 contract for an external public relations firm.
Health Minister Gaetan Barrette told CJAD`s Andrew Carter that the money can be better spent on care and services, and that if the MUHC has an image problem, it is its own to fix. Taxpayers should not be expected to contribute.
"If there was an image problem at McGill, it was a management problem, not about care," he said. "The reputation of a hospital is not built on image, it's built on quality of care."
The hospital said it will comply with the minister's directive.
The MUHC hired Jonathan Goldbloom and Associates to consult with the office of the CEO at the MUHC. The goal was to improve the image of the hospital in the wake of the Arthur Porter scandal.
The agency had no comment following the cancellation.